Just as soon after news of a Korean firm acquisition of audio products maker Harman , came out Samsung is shifting its focus towards smart car systems towards idea of online car systems.
Samsung understood that its lagging behind Google and Apple on in car Entertainment Systems and its software, realizing the current scenario and its needs they know that Harman audio systems are installed in approximately 30 million vehicles around globe. last year almost 65 % of Harman products sales recorded were trending towards car related products which represent clearly the focus and need for Samsung to get back in game and compete with other players holding car entertainment systems market.
Oh-Hyun Kwon, Vice Chairman and Chief Executive Officer of Samsung Electronics, said in a statement.
“Harman perfectly complements Samsung in terms of technologies, products and solutions, and joining forces is a natural extension of the automotive strategy we have been pursuing for some time,”
Other major players like google and apple had already invested in automotive industry where as Apple already has plans to make their own electric car. Adapting to Competition Samsung had already Invested 450 Million USD in Chinese Car Manufacturer BYD. BYD already has strong investment base of Warren Buffet’s Berkshire Hathaway Inc.
Samsung even has some ambitious plan to go far from automotive investments to something new making connected devices. With Samsung electronics and Harman’s audio they plan on making new devices investing in R &D for both consumer need and professional Business needs. Samsung has plans to use Harman’s developers team to achieve next generation Cloud based consumer and enterprise solutions.